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PE Firm Balance Point Invests in Beauty Brand Raw Sugar

Sarasota, FL-based company sells soap, lip care, deodorant and more formulated with "cold-pressed" ingredients.

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By: Christine Esposito

Editor-in-Chief

Balance Point Capital, in conjunction with its affiliated funds, Balance Point Capital Partners IV, L.P, and Balance Point Capital Partners V, L.P., has invested in Raw Sugar, LLC, the Sarasota, FL-based beauty brand. In the deal, Balance Point provided debt financing to support WM Partners' majority recapitalization of the company.   Founded in 2014, Raw Sugar markets soap, body wash, hair care, scrubs, lotions, lip care, and deodorants, which are formulated using plant derived and “cold...

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